Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CLUB MEMBER SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 4512 | 2000 | Delta will subsidize its employees for the PeoplePC service which normally sells for $25 a month. |
| 2 | 6141 | 2004 | The Costco co-branded American Express Platinum Cash Rebate card grants customers a cash-back bonus on purchases made at Costco and elsewhere. And it doubles as a membership card for the warehouse store chain, giving consumers a reason to always keep it handy. |
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