BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 2721 |
| INDUSTRY: | PERIODICAL PUBLISHING AND PRINTING |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 14 |
|
1997 SALES FOR THE INDUSTRY: $ 18941 (Total Sales in $Millions) |
|
OPERATING MARGIN: 12.2 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 162.1 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 11.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: TIME WARNER INC |
70.2 | -0.2 | 7.8 |
| #2: PRIMEDIA INC |
7.9 | 137.2 | -1.1 |
| #3: ZIFF-DAVIS INC |
6.1 | -56.4 | 4.4 |
| #4: MEREDITH CORP |
4.5 | 20.7 | 36.6 |
| Total of #1-4: | 88.6 | -1.8 | 7.5 |