Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: INTRODUCTORY OFFER SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

A. Change the Benefit Package Examples>>

B. Change the Basis of Charge
(No Examples)

C. Change the List Price Examples>>

D. Change the Optional Components of Price

Provide a rebate Examples>>
Offer a coupon Examples>>
Extend a discount in kind Examples>>
Waive, or make a one time or periodic payment, to cover some costs of the customer Examples>>
Offer a trade-in allowance Examples>>
Provide a sample of the product Examples>>
Provide a free, or heavily discounted, product from a third party Examples>>
Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>
Set a Price cap Examples>>
Extend a payment term Examples>>
Offer a Call Examples>>

<<Return to Choice 2