Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: PUBLIC RELATIONS SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

A. Change the Benefit Package
(No Examples)

B. Change the Basis of Charge
(No Examples)

C. Change the List Price Examples>>

D. Change the Optional Components of Price

Provide a rebate Examples>>
Waive, or make a one time or periodic payment, to cover some costs of the customer Examples>>
Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

<<Return to Choice 2