Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT THE CUSTOMER
CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT
CHOICE 3 COMPONENT: OFFER A CALL
| No. | SIC | Year | Notes |
| 1 | 4813 | 1992 | Under a new CustomNet option, AT&T is offering business customers with multiple locations 10% off all calls to the area code the customer calls most frequently. |
| 2 | 5812 | 1993 | McD to continue stressing extra-value-meals. "We will also see continued "limited-time" local pricing offers, which have been very important in providing our customers with 'fresh' reasons to visit McD's." |
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