Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 4131 | 2006 | The bus industry now has its own upstart, low-cost, no-frills carriers serving the Midwest for as little as $1.50 a ride. Passengers book seats online on a first-come, first-served basis, and prices vary depending on availability, destination, and departure time. As many as seven $1 tickets are sold per trip, but most riders pay $10 to $15. Fares can go as high as $50 for latecomers. But most fares are significantly lower than those offered by Greyhound Lines Inc. |
| 2 | 6021 | 2004 | Citigroup said it will start giving away as much as $200 to customers who open a checking account online, agree to a minimum balance and make a series of online bill payments. |
| 3 | 7319 | 1989 | Clients who ask for major speculative pitches often pay a token $10,000 to $20,000 to each agency. Barely covers any cost. But ad agencies are still willing to go along w/ speculative pitches. |
| 4 | 7372 | 2008 | Adobe Systems hopes to spread the use of its Flash animation and video software on mobile phones by making it free for device makers. |
| 5 | 7375 | 2005 | Ebay charges its sellers to list their goods on the world-beating site, while Taobao got its fast start because selling there is free. |
| 6 | 7375 | 2005 | Live Deal wants to become an alternative to eBay and others that charge sellers to post items. Ebay suffered a backlash from sellers when it raised its fees. With its free listings, LiveDeal has thrown down the gauntlet. "The pressure is on other companies to make most classified listings available for free." |
| 7 | 9311 | 2005 | The free software offered to tax payers is limited to people who meet certain income, age or other restrictions. The service has expanded amid growing industry competition to attract more users for both federal and state softwares. |
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