Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT COST SAVINGS SEGMENT
CHOICE 3 COMPONENT: ALLOW THE CUSTOMER TO SET THE PRICE
| No. | SIC | Year | Notes |
| 1 | 4724 | 2006 | Opaque systems, such as those operated by Priceline and Hotwire, benefit the suppliers by reaching out to the most price-conscious travelers without making bargains available to the general public. |
| 2 | 7376 | 2005 | Sun Microsystems has created an online trading system under which corporate users can bid for on-demand computing power in which computing power is sold much like electricity. The fees will begin at $1 an hour. The service is aimed at companies with large and fluctuating demand such as financial services and oil and gas providers. |
| 3 | 7929 | 2007 | Radiohead promoted its new album by allowing its listeners to name their own price for the download. The average fan was willing to pay $10 for a digital copy, the going rate on Apple's iTunes. However, Radiohead, with its unique affiliations, can distribute an album for as little as $3.40, producing a significant profit. |
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