Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: PRODUCT COST SAVINGS SEGMENT

CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE

No. SIC Year Notes
1 1521 1990 Kaufman offering to buy the home or condo of anyone who wants to trade up to a Kaufman & Broad home. CEO figures that with its mortgage finance unit, it's cheaper to hold on to someone else's smaller home than to sit on one of his.

<< Return to Choice 3