Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

A. Change the Benefit Package Examples>>

C. Change the List Price Examples>>

D. Change the Optional Components of Price

Extend a discount in kind Examples>>
Offer a trade-in allowance Examples>>
Provide a free, or heavily discounted, product from a third party Examples>>
Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>
Extend a payment term Examples>>
Offer a Call Examples>>
Allow the customer to set the price Examples>>

<<Return to Choice 2