Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

C.
Experience: Enhance the experience the customer has with the product

3.
Increase the customer’s sense of security with the product

C. Your investment is safe

Allow personal inspection of product

No.	Year	SIC	Note
1	2004	3571	Apple has tried to emphasize the unique experience of their company, opening 74 retail shops when many other companies have gone online. These shops allow customers a hands-on experience and skilled employees ready to help. They hope to appeal to existing Mac users with new innovations and draw in new customers with exciting products.
2	2003	5099	Autotrader, well known for its extensive advertising, won't charge a sell fee and will allow some winning bidders to see the car in person before buying.
3	1990	5600	Brooks Brothers renovating: has installed escalators between the first 3 of its 6 floors, is putting shirts and sweaters on open tables instead of inside glass cases.
4	2003	5735	Retailers including Barnes & Noble and Borders are rolling out advanced new in-store devices that let users listen to excerpts from thousands of albums.
5	2003	5735	More recently music retailers are looking fuddy duddy. Not only are consumers downloading music free from illegal song-sharing Web sites, but shoppers have been flocking to online retailers as well. That is partly because Web sites such as Amazon.com and Apple's iTunes site let shoppers sample excerpts from thousands of albums before buying. The best that most traditional shops could offer was a few listening posts playing a half-dozen or so discs.
6	2000	5900	Storebased retailers have a number of advantages over their internet only competitors, which can offer personalized search tools and links to related products and services but not the ability to see touch, and try merchandise and to walk out with it.
7	2002	6289	Subscribers to data provided by TotalView get to see who is providing the quotes and orders at the top five price levels. This product is extremely bandwidth-intensive.

<< Return to Use Steps