Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B.
Resources: Reduce resources required for the use of the product
3.
Energy: Reduce the energy the customer uses with the product
A. Effort: Reduce the physical constraints on the customer
Overcome physical limitations of the user
Change weight
| No. | Year | SIC | Note |
| 1 | 1996 | 2086 | Pepsi conducted a study that found that total amount of soda purchased was limited not by taste preferences but by consumers' ability to bring the product home. Pepsi focused on packaging, replaced glass with plastic, had new multipacks. |
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