Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
C. Help customers obtain and use related products
Warnings and advice
| No. | Year | SIC | Note |
| 1 | 2001 | 5231 | Siperstein's is a paint and wallpaper retailer that has 23-stores in New Jersey. By focusing on customer service, the company has been able to survive competition from giants like Home Depot Inc. |
| 2 | 2000 | 5399 | With product selection, customers value a broad choice of product categories, not endless amounts of products within a category. Research indicates many big retailers are now being penalized for carrying too many different brands of the same product. |
| 3 | 1993 | 5999 | Marsh Supermarkets found that people heavily shopped the periphery of the store, but not the core dry-goods section. |
| 4 | 1988 | 7319 | Ad agencies have been snapping up various firms to try to provide one-stop advertising shopping. Many clients remain unconvinced. |
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