Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A. Reduce the level of payment for use of the product

Reduce Performance benefits

Reduce Convenience benefits

No.	Year	SIC	Note
1	1986	5331	Efficiencies of scale at Price Club can be inconvenient. Canned and packaged commodities come in huge containers, and other goods are available only in a certain size or color.
2	2000	5712	Petaluma's Scandinavian Designs, which sells ready to assemble furniture in styles similar to Ikea stands to lose the most. Scandinavian Designs offers more hands on service and slightly more upscale furniture than Ikea.
3	1992	5731	Consumer electronics industry in rough stretch. Best Buy sales up 23% in same period. Best Buy sells wide assortment, resembles self-service warehouse. Consumers more comfortable with high technology now.
4	2003	5900	The stores that were once merely peddlers of others' brands are now increasingly stocking their own products, to which consumers are responding well. 7-Eleven is looking to introduce its own new brand of beer.
5	2004	7375	Google is introducing a new email service called Gmail. The free e-mail service with one gigabyte of storage will have ads down the side of the e-mail message. The ads will be determined by key words in the content of private e-mails.
6	1995	7514	National will offer new levels of discounts in Florida this spring. But now it will require travelers to reserve and pay for cars 14 days in advance and agree to a cancellation fee ranging from $25 to the entire price of the rental in order to get the bargain rates. The standard is not to impose cancellation fees.

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