Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

1. Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

1. Knowledge – Add knowledge

   1. Company and products

   2. Relative benefits

   3. Process where product is used

      1. Warnings and advice

      2. ACQUIRE

         1. Information about products for sale Examples>>

         2. Price information Examples>>

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