Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer’s sense of security with the product
C.
Your person is safe
| No. | Year | SIC | Note |
| 1 | 1988 | 3711 | Ohio Suzuki dealers, in an attempt to restore confidence in the company's sharply criticized Samurai model, are offering a $1 million accidental life insurance policy free for one year to people who buy or lease the vehicle. |
| 2 | 2003 | 5311 | Sears is going on an offensive, cutting prices and switching strategies in the hope of regaining appliance buyers. |
| 3 | 2002 | 6211 | Traditional corporate bond issues held by institutional investors trade infrequently making it harder for individual investors to get competitive pricing. Most individuals as a result have bought bond mutual funds. Medium term notes go on sale every Monday with a price that remains constant for an entire week, thus removing the pressure to buy now and allowing investors the opportunity to shop for bonds that best meet their needs. |
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