Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

B.
Resources: Reduce resources required for the use of the product

3.
Energy-reduce the energy the customer uses with the product

A. Effort – reduce the physical constraints on the customer.

Overcome physical limitations of the user

Alter dimensions

No.	Year	SIC	Note
1	2004	2000	Coca Cola and Pepsi products will be offered in smaller 8-ounce cans in addition to the traditional 12-ounce serving. Quiznos will introduce Mini sandwiches and Kraft Foods will shrink some single-serving package sizes. As obesity rates rise, some consumers want smaller portions to help them control their intake. They are supported by the FDA who is considering changes to food labels to make serving size and total calories more clear.
2	2002	5200	Home Depot has reached market saturation and is unable to continue expanding. Its latest efforts have been smaller "neighborhood" units in urban markets.
3	2004	5411	7-Eleven is revamping its convenience stores to cater to new market segments and consumer needs. The company is opening smaller stores in malls, universities, airports, office buildings and hospitals. The stores are smaller and carry a wider selection of higher-margin impulse items and fresh food.
4	1987	5600	Designs On You goes to women's offices or homes to show fabrics and designs so women don't have to drive to stores to shop for clothing. Clothing also custom: client chooses design and sizes fitted. Over 1000 fabric styles to choose from.
5	1996	7832	United Artists Theater Circuit Inc., one of the largest movie theater chains in the US, will make its theaters more accessible to persons with disabilities under a settlement with the Department of Justice.

<< Return to Acquire Steps