Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
B. Improve wait times in the process.
Reduce wait times in the process
Allow customers to complete some of company's steps to save time
| No. | Year | SIC | Note |
| 1 | 2002 | 6141 | On-line banking is just beginning to make money for banks. The payoff for customers is more convenience than cash since they don't get discounts on service charges. However, the Web makes customers more loyal to banks as online customers switch 40% less often. |
| 2 | 2002 | 7011 | Hotels.com lets customers book discount hotel rooms over the Internet. Discounts run as high as 70% off published rates and 30% off corporate rates. The service has been around a while. But in the past, Hotels.com did little advertising to lure consumers. |
| 3 | 2003 | 7841 | Netflix subscribers pay $19.95 monthly to order movies online. They may pick as many as 3 DVDs at a time and keep them as long as they like. |
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