Final Customer Purchasing from an Intermediary of the Product

Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A. Reduce steps the customer must use with the product.

Reduce customer steps in the product process

Simplify installation or set up

No. Year SIC Note
1 2001 6141 GreenPoint Financial Corp.'s no-documentation loans require healthy down payments and the company takes great care with appraisals, an approach that saved it from the large industry profit losses of the early 1990's. GreenPoint's unique strategies keep it away from harsh competition.
2 2001 6411 Most multiquote insurance websites won't let the consumer purchase a policy online. Quotesmith.com only allows online purchasing from 5 of 375 companies on the site.
3 2001 6512 Chelsea Property Group Inc., based in Roseland, N.J., plans to build a nearly 500,000-square-foot outlet center in Las Vegas that will include a taxi stand with uniformed staffers to accommodate tourists.
4 2000 7379 A number of companies are offering free storage on the Internet. Some are specialized such as myplay.com which handles only music files in the MP3 format. Others such as Desktop.com and MagicalDesk.com give away disk space as part of a suite of office applications.

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