Final Customer Purchasing from an Intermediary of the Product
Acquire Steps: Acquire steps include all activities the customer completes preceding the purchase of the product. These steps include the customer's efforts needed to identify and evaluate Intermediaries and travel to the Intermediary location.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
1. Reduce steps the customer must use with the product.
Reduce customer steps in the product process
Move information electronically
Set up automatic ordering system
| No. | Year | SIC | Note |
| 1 | 1999 | 5912 | PolyMedica Corp. targets the country's 3.2 million seniors with diabetes who get benefits from Medicare. Seniors sign over their Medicare benefits to PolyMedica, which ships them insulin and testing supplies every three months. |
| 2 | 2003 | 7514 | National Car Rental is rolling out two programs that allow more renters to avoid stopping at the counter, in an attempt to make its service more attractive to business travelers. National Car said its "Quick Rent" service lets customer who book online go directly to a lot and select a car from the class they reserved. The customer initially signs a paper form and the company keeps the signature on file for online rentals. |
| 3 | 2003 | 7841 | Netflix subscribers pay $19.95 a month to rent as many DVDs as they want, with three movies out at a time. There are no due dates or late fees. Netflix has a library of more than 13,500 titles – far more than can be found at a neighborhood video store. |
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