Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
C.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to incrase customer lesure in using the product
b.
Project an image of the or capabilities of the firm
| No. | SIC | Year | Note |
| 1 | 3576 | 2000 | Cisco doesn't always provide the best technology, but it rarely lets a customer down. Cisco uses acquisitions to fill gaps in its technology and relies on its huge base of router customers to improve market share in LAN switches and other products. |
| 2 | 3711 | 1988 | BMW introduced a new car w/ 12 cylinders, an electronic throttle, an engine that needs no tune-ups, a built-in cellular phone, & backseat headrests that rise when you buckle up. |
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