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Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

A. Knowledge

B.
Resources: Reduce resources required for the use of the product

  1. Money – Reduce the money the customer uses with the product

    1. REDUCE THE LEVEL OF PAYMENT FOR USE OF THE PRODUCT

      1. Warnings and advice Examples>>

      2. Reduce Price for a comparable product Examples>>

      3. Reduce Performance benefits Examples>>

      4. Substitute lower cost benefits for higher cost benefits Examples>>

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