Final Customer Purchasing from the Product Producer
Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.
B.
Resources: Reduce resources required for the use of the product
3. Energy – Reduce the energy the customer uses with the product
b. Health – Reduce the toll the product takes on the customer's health
Add components to make product healthier
| No. | SIC | Year | Note |
| 1 | 2000 | 2001 | Every morning for 8 weeks last spring, local nurses in Botswana have been making Coca-Cola powder drinks that are fortified with vitamins and minerals chronically lacking in the diets of people in developing countries. The ritual, a clinical test, was a research-and-development effort aimed at creating a drink that could help combat afflictions common to the poorest parts of the world. |
| 2 | 2800 | 2004 | Boston Scientific said its new Taxus drug-coated stent is proving a strong competitor to Johnson & Johnson's Cypher. The stents are the first of the new generation of devices coated with drugs aimed at preventing the arteries from closing again. Boston Scientific is beginning a trial to monitor any possible side-effects such as blood clots. |
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