Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

A. Knowledge

B. Resources

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

2. Associate the company or the product with an image to incrase customer pleasure in using the product

   1. Warnings and advice

   2. Project an image of the or capabilities of the firm

   3. Project an image of the values of the firm

   4. SUGGEST PERSONAL CHARACTERISTICS OF THE USER OF THE PRODUCT

      1. Stylish

         1. Contemporary Examples>>

         2. Classic Examples>>

         3. Artistic Examples>>

      2. Intelligent Examples>>

      3. Prosperous Examples>>

      4. Hip, cool, trend leader

         1. Independent or unique Examples>>

         2. Rebellious or insurgent Examples>>

      5. Fast or powerful Examples>>

      6. Other Examples>>

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