Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

D. Your person is safe

Provide better than expected ambiance

No.	SIC	Year	Note
1	2451	2001	Sales for manufactured-homes soared in the 1990s as the economy expanded and the manufactured-home industry lured buyers with new amenities like skylights and even fireplaces. "The product improved dramatically."
2	4481	2000	The cruise ships that have set sail in recent years offer far more than the traditional pools and shuffleboard courts. The latest amenities include health spas, golf courses and sushi bars. Even the entertainment has improved, with many upscale production replacing second-rate lounge acts.
3	4481	2003	The luxury liners offer a more exclusive atmosphere with smaller ships than the mass-market cruises, with all-inclusive fees, 24-hour room service, more flexible schedules and gourmet meals. In addition, the crew to passenger ratio is 1 to 1, compared with 3 to 1 on mass-market ships.
4	4512	2004	United Airlines made several major improvements, including lay-flat seats and DVD players, in their first-class cabin on its important New York-to-California routes.
5	5812	2003	The fast casual industry is expected to be worth $35 billion annually by the end of the decade and could account for more than half of all food service growth over the period. Time strapped consumers value control, personality, and choice when making dinner plans. Chipotle Mexican Grill control begins at the counter where customers decide how much of each ingredient goes in their burritos. At Cafe Express, the "oasis tables" offers customers a customized product. The Corner Bakery Cafe aims for a comfortable, old fashioned bistro feel, thus offering personality.
6	6512	2003	Equity Office Properties Trust, the nation's biggest office owner, began installing pre-decorated and furnished suites in its office properties across the U.S. this year.
7	7011	2005	New hotels devote less space to nonguest room services, such as food and beverage, which eat into profits. Instead, they're putting money into room frills, such as upgraded bedding.
8	7011	2005	Starwood Hotels & Resorts has become known as the industry-innovator for such rollouts as its all-white Heavenly Bed program at its Westin hotels. It's also added new beds to its Sheraton Hotels.
9	7011	2003	InterContinental Hotels Group is planning to update its Holiday Inns to refresh the brand's image. The new Holiday Inn rooms will feature wireless and landline high-speed Internet access, bigger workspaces and each with an ergonomic chair, meant to appeal to the business-traveler base, typically up to 70% of Holiday Inn's customers. The company's signs and towels are also being redesigned with the goal of reviving a sense of travelers' nostalgia. The hotels will also feature a comfort-food diner with a standardized menu of classic homestyle favorites. 25 of the new prototypes are set to open throughout the next three years.
10	7011	2003	Customers of luxury hotels seek service that goes above and beyond what is expected. To fulfill those needs, many hotels such as the Ritz-Carltons, Trump International, and the St.Regis have computer software programs that keep track of the likes and needs of their customers for future reference.
11	7997	2001	Besides the decadent add-ons that luxury gyms have evolved to include, they do still offer an extremely nice exercise environment and equipment. Other bonuses are lavish locker rooms and celebrity members.
12	8059	2001	Sunrise's marketing focus isn't the elderly themselves but their grown children. The target customer is a 45-to-64-year-old eldest daughter who is deciding how to care for an octogenarian parent. Many Sunrise buildings resemble sprawling Victorian mansions, with curving staircases. They have hair salons, libraries and small kitchens in rooms, whose doors have locks for privacy. To avoid an institutional feel, handrails in hallways look like molding. Signature touches include ice-cream parlors with jukeboxes that play Sinatra and exhibits of antique wedding dresses to stimulate memories.

<< Return to Use Steps