Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

D. Your person is safe

Remove sources of customer anxiety

Stress cleanliness and safety

No.	SIC	Year	Note
1	3711	1989	Daimler-Benz is equipping its new convertibles with a padded roll bar that pops up just before an accident. It also automatically locks safety belts and unlocks doors to facilitate rescue efforts if needed.
2	3845	2003	Landauer charges $40 to $45 a year per person for a badge that measures radiation. The company collects them and tests for exposure. Landauer has 50% market share with 60,000 customers in the U.S. and 1.3 million worldwide. All customers pay in advance.
3	4111	1994	Greyhound has been fixing up its bus stops. Greyhound offers travel at low-end (compared to airlines) and targets price-conscious passengers.
4	4412	2000	Teekay Shipping promotes the same values of safety and environmental responsibility as its customers. Teekay can operate each ship at about $2,000 a day less than more diversified competitors.

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