Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer's sense of security with the product
D. Your person is safe
Remove sources of customer anxiety
Make product less intimidating
| No. | SIC | Year | Note |
| 1 | 2085 | 2004 | Scotch distillers are trying to redesign the public image of scotch by updating the labeling, launching print ads, and wooing bartenders into serving it more. The packaging for Rémy Martin's Macallan Fine Oak uses more modern fonts, a contrast to its old classic style. Rémy is also pushing the new whiskey in magazines such as Playboy, Food & Wine, and Men's Journal, with ads that aim to convey that Macallan Fine Oak is a less complex whiskey. |
| 2 | 3711 | 1995 | Saturn has a "no hassle, no haggle" policy (one price no negotiations). |
| 3 | 7200 | 1987 | At Women at Large Systems, unlike other health salons, there are no contracts, initiation fees, dues or membership fees. Clients pay on a monthly basis only for those months in which they attend classes. |
| 4 | 7372 | 1994 | Microsoft's success based on the interlocking nature of its operating-system and application software. |
| 5 | 7372 | 1992 | The new version of OS/2 should help overcome problems of earlier versions, including the inability to run MS-DOS programs easily. |
| 6 | 8111 | 1993 | Law firms are being forced to guarantee client that their legal costs will not exceed specified amounts for a transaction. Largest customers are dictating prices. |
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