Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

C. Your investment is safe

Provide money-back guarantee

No.	SIC	Year	Note
1	4011	2002	The railroad's promise to award certificates for free travel to passengers who were unhappy with Amtrak service for any reason ends Nov. 1. For the fiscal year that ended Sept. 30, Amtrak issued 101,798 certificates valued at $8.9 million. That means, on average, 0.4 percent of riders received an average of $88 each in free train rides. Amtrak is ending the program because "the vast majority of certificates (were issued) due to circumstances beyond our control, like freight delays and weather." The greatest number of complaints, 45 percent, were about trains being late.
2	4800	2003	Verizon offers its customers a Worry Free Guarantee which has several features. One feature is the ability to return a product in a good condition within 15 days for a full refund if the customer is unsatisfied with a product.
3	6324	1991	Delta Dental includes one month's free premium if an employer that switched to Delta from another insurer thinks the transition wasn't smooth.
4	7372	2000	TenFold Corp. makes software that drives applications such as billing, revenue management, and claims processing for clients' computer networks. The applications work over the internet. The company gives its customers a money back guarantee on fixed price software.

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