Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

C.
Your investment is safe

No.	SIC	Year	Note
1	0	2002	New programs reflect the latest view companies have on the U.S. economy. They are spending more time and effort focusing on the needs of their best customers so as to develop better relationships. Customers are chosen if they are part of the company's elite programs. Sony Electronics is launching a new program called Cierge that provides free personal shoppers, early access to new gadgets, and help with home installations. British Airways is also launching a new program called "At Your Service," it tracks down hard to get destination tickets and even does errands around town for the customers. An upscale gym in New York called Clay will help members do everything from book Broadway tickets to sending Mother's Day Bouquets.
2	1531		Kaufman and Broad (which offers a 10-year warranty on its homes) generally targets first-time buyers but has begun aiming for move-up and empty-nest buyers with upscale amenities and designs flexible enough to accommodate lifestyle changes.
3	2000	1994	Companies beginning to "co-brand": Kellogg's PopTarts made with "Smucker's real fruit", Nabisco's Cranberry Newtons with Ocean Spray cranberries, Lay's potato chips flavored with KC's Masterpiece barbecue sauce.
4	3571	2003	Palm hopes to give shoppers a reason to buy more handhelds. The Palm Zire 71 is a multimedia device with a built-in camera, a high-resolution color screen and the ability to watch video clips and listen to MP3 music files. It sells for $299.
5	4011	2002	The railroad's promise to award certificates for free travel to passengers who were unhappy with Amtrak service for any reason ends Nov. 1. For the fiscal year that ended Sept. 30, Amtrak issued 101,798 certificates valued at $8.9 million. That means, on average, 0.4 percent of riders received an average of $88 each in free train rides. Amtrak is ending the program because "the vast majority of certificates (were issued) due to circumstances beyond our control, like freight delays and weather." The greatest number of complaints, 45 percent, were about trains being late.
6	5311	2003	To meet the demands of its customers for a cosmetics department, Kohl's discount department store recently made a deal with Estee Lauder cosmetics company. Estee Lauder, not wanting to jeopardize its upscale name or its relationship with high-end department stores, is creating a new company division called BeautyBank to develop products and brands exclusively for Kohl's.
7	7372	2004	Microsoft has a renewed focus on making its products more secure from viruses, hackers and other computer problems. Microsoft next month will release a set of enhancements called "Service Pack 2" that it says will make Windows more secure.

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