Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

B. Project an image of the or capabilities of the firm

Value priced

No.	SIC	Year	Note
1	2111	1995	A new "value-priced" variety of Kent costs less than premium brands like Newport, Lorillard's strongest seller, or other types of Kent. The new variety is named Kent International Premium Lights.
2	3021	2002	One of shoe designer Sketchers USA's strengths is its uncanny ability to come up with the latest trends at moderate prices.
3	3571	2002	Dell Computer is not only improving its service lines, it's also expanding into printers. Selling printers will help Dell get into selling all sorts of supplies.
4	3711	2002	GM has already started rolling out the new Saturns. The compact Ion, the first new car off GM's all-new Delta small-car platform, makes its debut this month at $12,000. With a sportier drive than most compacts and inventive styling, Saturn expects to gain customers.
5	4512	2004	Southwest Airlines is a short haul low price airline, which flies only Boeing 737s. Historically the company has purchased only used airplanes, which they serviced themselves rather than outsourcing maintenance.
6	5812	2002	Fast-casual restaurants feed into the needs of a fast-growing population that are time-pressed, some with kids, who eat out often and want more than the typical fast-food menu options.

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