Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

B.
Project an image of the or capabilities of the firm

No.	SIC	Year	Note
1	1382	1988	Schlumberger is the dominant player in oil field services, and offers the most complete line of services. Baker Hughes offers the fullest line of usable products in oil field industry.
2	2111	1995	A new "value-priced" variety of Kent costs less than premium brands like Newport, Lorillard's strongest seller, or other types of Kent. The new variety is named Kent International Premium Lights.
3	2389	2004	The Merrell hiking boot maker's previous line accounted for 40% of parent company Wolverine World Wide's total sales in 2003. Merrell footwear maker has a reputation for its traditional hiking boots but has also branched out to fashion footwear for both men and women. The line's hiking shoes also have a more fashionable, sleek look versus their older boxier styles. Also, the traditional Merrell footwear customer has typically been older, but its new fashion-forward line has more ability to appeal to a younger crowd.
4	3571	2001	Nintendo executives say they focus on great games rather than the technical capabilities of the hardware. "In the end, it always comes down to the games. We tend to have more unique and exclusive games."
5	4512	2004	Southwest Airlines is a short haul low price airline, which flies only Boeing 737s. Historically the company has purchased only used airplanes, which they serviced themselves rather than outsourcing maintenance.
6	5812	2003	Panera Bread is a bakery café chain that offers freshly made sandwiches with seasonal ingredients. Panera customers line up to spend around $6 for a chicken panini and share a meal with friends in pleasant and comfortable surroundings.
7	6514	2005	Sunterra, which develops and operates vacation ownership resorts, or time shares, currently has 93 resorts in 12 different countries. Every resort is unique and has its own district style.

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