Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

F. Taste

Combine flavors in new ways

No.	SIC	Year	Note
1	2085	2003	Alcohol maker Diageo seeks to completely revamp the way liquor is sold and positioned in the U.S. One of its most successful moves so far has been the introduction of category-blurring "malternatives," which are brewed like a beer but taste like a cocktail. That helps bring in younger consumers who may one day graduate from Smirnoff Ice to Smirnoff vodka. U.S. malternative sales have reached $350 million, grabbing beer share.
2	2086	2002	Brand name innovations like Vanilla Coke and Pepsi Twist are sending more people into beverage isles so Cott's sales have improved as well.
3	2096	1987	Smartfoods sells popcorn coated with natural cheddar cheese: popcorn lightly salted and has no preservatives or day-glo coloring.

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