Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

B. Health – Reduce the toll the product takes on the customer's health

Modify product to reduce hazards

To apply more precisely

No.	SIC	Year	Note
1	2834	1999	King improves a drug's sales by developing line extensions. It changes dosing. King has been growing as a result of this and sales of existing products.
2	2834	1986	Dentists control periodontal disease with surgery – a painful process. Alza has developed a thin, hollow thread filled with tetracycline, an antibiotic that kills bacteria to be stuffed between the teeth and infected gums, then removed 10 days later.
3	2834	1986	New way of administering estrogen for menopause symptoms (skin patch form) allows the dose to be 1/10 of that as in pill form. New system reduces side effects, including blood clots, gallstones, and high blood pressure.
4	3021	2000	Reebok's DMX technology puts movable air pockets throughout the shoe, giving it a different feel than Nike's Air shoes, which have most of their cushioning under the heel.
5	3421	2002	Gillette has introduced a high-priced disposable razor that melds features from its Sensor line of refillable cartridge razors with the third blade of its popular Mach 3 and Venus shavers.
6	3800	1986	New radiation sensor developed by Sandia can tell how much radiation is being absorbed by cancerous cells – and how much may be damaging nearby healthy organs. Often the only way to find out is to monitor the long-term effects on the patient.
7	3827	2001	Sola International, an eye glasses lens maker, recently created a curved lens which enhances field of vision by up to 40% compared with flat lenses. They also increase peripheral vision. The glasses with these curved lenses, called Enigmas, have a high-tech look suited to their design.
8	3827	2001	The new curved Enigma lens is designed to maintain 13 to 14 millimeters of distance from the eyeball throughout the whole lens, as opposed to conventional lenses, whose distance grows towards the periphery. This design improves overall scope of vision as well as increases peripheral vision.
9	3851	2001	Today there are nearly as many types of contact lenses as there are eyeglasses. Cooper Cos.' CooperVision unit is the No. 1 maker of toric contact lenses for patients with astigmatism.
10	8090	1988	UCSF researchers found Syntex Corp.'s nafarelin, sniffed through the nose, just as effective as danazol with far fewer side effects.

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