Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
B. Improve wait times in the process
Reduce wait times in the process
Increase service capacity
Add inventory
| No. | SIC | Year | Note |
| 1 | 2096 | 1987 | Golden Valley's spectacular growth due to the development of a superior packaging technology to pop popcorn kernels in the microwave. |
| 2 | 4512 | 1986 | Pan Am and Eastern have many of the same conveniences: 15 takeoffs a day each way on both legs, guaranteed seats without reservations, free newspapers. When Eastern found out it faced Pan Am competition, it added free in-flight drinks and snacks. |
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