Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Speed the process
Exploit different time urgencies in process and customers

Separate more time sensitive from less time sensitive products

No.	SIC	Year	Note
1	3555	2005	The Canon Pixma iP4000 photo printer costs about 30 cents per picture and it takes on average 60 seconds to print. The Hewlett-Packard Photosmart 375 photo printer costs about 32 cents per picture and takes on average 105 seconds to print. The Epson PictureMate photo printer costs approximately 20 cents a picture, and it takes on average 144 seconds to print. The Dell Photo Printer 540 costs about 39 cents a picture and takes on average 174 seconds to print.
2	3661	2003	Sprint PCS and Verizon rolled out new push-to-talk cell phones like those of competitor Nextel who has had success with business customers and has begun efforts to capture more consumers. Sprint PCS's Ready Link allow multiple party calls. Nextel's phones are supplied by Motorola, who will also sell to Verizon. However, Nextel offers better performance with fewer delays than its newer competitors.
3	4812	2001	Ricochet wireless internet provider was known for its exemplary speed, reliability, and wide availability. It offered internet at a much higher speed than any other wireless data network through tactics such as placing radio antennas on top of traffic lights and other poles, creating "microcells" in tight geographic areas and helping Ricochet provide better coverage than its competitors.
4	4813	2003	Verizon Wireless is the first competitor to take advantage of technological and regulatory changes that allow other carriers to imitate the Nextel service. Direct Connect, as Nextel calls its service, is easy to use. To begin a connection, you select a Direct Connect in the phone's contact list and press a button to send an alert. You then press and hold a button on the side of the phone to talk. When you release the button, others in the conversation hear a warning beep indicated that it is O.K. for someone else to talk.
5	7999	1998	Heavenly Ski Resort was acquired by American Skiing Company last fall. Its capital improvement budget tripled to $10 million. This speedily resulted in the new Gunbarrel and Stagecoach high-speed quad lifts.

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