Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

A.
Reduce steps the customer must use with the product

No.	SIC	Year	Note
1	0	2003	To design the best go-to-market system for the ever-changing consumer, the company must ask fundamental questions. One question is: What variables must be considered in selecting or devising the most efficient channel to the market? To address the first question, a key issue is the level of product and service integration. If the product needs technical or other adjustments to fit the customer's requirements (like a tailored suit or remodeled kitchen that must be customized or a car that needs service) then it is suitable for a more captive system.
2	2711	1998	The newspaper industry has improved by getting papers to houses even earlier in the morning. Long articles in the papers now include a summary. Color pages and more late-night stories have been added. Online classified services threaten to chip away at newspapers' most profitable business, wants ads. But the industry is fighting back with an allied Website that posts want ads from 70 papers nationwide.
3	3571	1993	Xerox introduced Liveboard, an electronic blackboard that incorporates computer & video technology. Multiple Liveboards can be connected through phone lines, enabling designers in disparate parts of the country to work together.
4	4812	2001	Because Globalstar covers the whole world, there will be no roaming problems and it will cover areas where conventional wireless still hasn't arrived.
5	5812	2004	At Starbucks, it takes about three minutes on average from the time a customer gets in line until the order is delivered. That is down about 30 seconds from when the company started measuring five years ago. One step was to stop requiring signatures with
6	6331	1993	USAA (auto insurance) retains 98% of its customers yearly, even though specializes in constantly-moving military officers. It deals almost exclusively by phone & mail & operates a database that allows clients to travel anywhere w/out switching agents.
7	8082	1996	Hooper Holmes, based in Basking Ridge, New Jersey, is the leading provider of alternate-site health information in the country. The company operates a network of approximately 200 locations nationwide which provide examination and health information services.

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