Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

A.
Reduce the level of payment for use of the product

No.	SIC	Year	Note
1	2043	1994	Kellogg's CEO says, 'There are 140 brands of cereal bought by very loyal consumers. Some of the fastest-growing brands are the most expensive, so it's not all about price.'
2	3571	2004	Mainframe computers, replaced by the midrange servers of Sun Microsystems and Compaq, are once again gaining popularity after being dismissed as boring and overpriced in the 1990's. IBM set out to address common complaints. Software pricing was revamped to let customers pay according to how much of the system they use
3	3944	2004	From Japan's SSD Co. comes XaviX with its own console and sports gear. It simulates sports such as tennis and baseball with special equipment. However, the XaviX system has low-resolution graphics, despite its good sound and motion dynamics. It costs $79.
4	4813	1992	Under a new CustomNet option, AT&T is offering business customers with multiple locations 10% off all calls to the area code the customer calls most frequently.
5	6141	2004	The Diners Club Card, a high-end charge card known for its flexible rewards program soon will be able to rack up more points by taking advantage of a greatly expanded merchant network.
6	7011	1993	Economic slides in California and Japan (which account for 30% of Hawaii's tourists) have hurt the Hawaiian resort business; time share and golf resorts are growing.
7	8111	2003	We the People do-it-your-self legal business. The law establishment in attack mode against document companies like We the People. These firms don't offer legal advice but instead they take information from customers and fill out legal forms on their behalf.

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