Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
A.
Knowledge: Add knowledge
1.
Process where product is used: Explain how product can or should operate in customer cost system
C. Use
Regular use
| No. | SIC | Year | Note |
| 1 | 2300 | 1985 | Peerless made up a catalog of its umbrellas and hit the streets. Peerless pitched not only products, but went to customers with marketing proposals in hand, giving advice on how the premium umbrellas could be used. |
| 2 | 3600 | 1987 | Nike has developed a computerized pedometer that measures distance, speed & time, & uses a digitized voice to report the information. |
| 3 | 3751 | 2002 | There are currently 600 U.S. Harley Owners Group-HOG-chapters which unite Harley motorcycle riders. Harley Davidson operate the HOGs as a form of free advertising. |
| 4 | 3799 | 2000 | Polaris, a company popular for its snowmobiles, plans on expanding its website to include snowmobile trails, and eventually, snow conditions. |
<< Return to Use Steps