Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
A.
Knowledge: Add knowledge
1.
Process where product is used: Explain how product can or should operate in customer cost system
B.
Acquire
| No. | SIC | Year | Note |
| 1 | 2038 | 1988 | ConAgra's Armour dinner tray lids now have a temperature-sensitive strip. |
| 2 | 3089 | 2003 | Newell Rubbermaid decided to print the instruction sheet for its products requiring assembly onto the product packaging. This saved the paper costs of a separate booklet, simplified the packing process, and reduced the chance that instructions would be misplaced. Rather than take up valuable real estate on the package surface and compete with the product pitch, the instructions actually help sell the product by showing how easy it is to assemble, directly addressing customers' biggest complaint about shelving products. |
| 3 | 4213 | 1986 | Carolina Freight has a competitive advantage in service. Its sales have doubled in the past five years while averaging an 18.2% ROE. Carolina customers can call a toll-free number 24 hours a day to get both pricing information and en-route tracking. |
| 4 | 7311 | 2004 | The CNET CEO has put together an impressive group offering to attract Web surfers and advertisers. CNET's reviews channel is one of the most comprehensive tech and consumer electronics evaluation destinations on the internet. |
| 5 | 8999 | 2005 | Since March 2004 Yahoo has been combining its map pages with directory info. Intel struck an ad deal with Yahoo Maps that shows the location of wireless hotspots near any address. |
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