Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer.
Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A. Knowledge

B. Resources

C.
Experience: Enhance the experience the customers has with the product

1. Add new appeal to the senses

2. Associate the company or the product with an image to increase customer pleasure in using the product

3. Increase the customer's sense of security with the product

   1. Warnings and advice

   2. YOUR INVESTMENT IS SAFE

      1. Provide warrantly for a period of time Examples>>

      2. Distribute only through reliable channels Examples>>

      3. Maintain close personal ties to customer Examples>>

      4. Adopt common performance standard Examples>>

      5. Allow personal inspection of product Examples>>

      6. Advertise "brand name" components Examples>>

      7. Use different brands for different price points Examples>>

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