Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer.
Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A. Knowledge

B.
Resources: Reduce resources required for the use of the product

1. Money

2. Time

3. Energy – Reduce the energy the customer uses with the product

   1. EFFORT – REDUCE THE PHYSICAL CONSTRAINTS ON THE CUSTOMER

      1. Overcome physical limitations of the user

         1. Alter dimensions

            1. Make product smaller Examples>>

            2. Alter dimensons to fit a particualr customer need Examples>>

            3. Customize the product for the individual customer's physical needs Examples>>

         2. Enable remote usage Examples>>

      2. Adapt product to differing physical environments of use Examples>>

      3. Add components to improve physical performance of product Examples>>

<<Return to Acquire Steps