Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

1. Company and product

2. Relative benefits – Help customers understand the unique benefits of your product

   1. Warnings and advice

   2. Establish reputation for brand

   3. DELIVER BRAND MESSAGE TO CUSTOMERS

      1. Deliver message directly to customer

         1. Employ direct marketing to end users

            1. Offer customers of competition a free or low cost sample Examples>>

            2. Use consumer hotline to differentiate product Examples>>

            3. Other Examples>>

         2. Use sales person or team Examples>>

         3. Use public to tout brand Examples>>

      2. Use traditional media

         1. Make direct comparison with competitive products Examples>>

         2. Emphasize unique benefit in message

            1. Function

               1. Time savings Examples>>

               2. Physical effort reduction Examples>>

               3. Health improvement Examples>>

               4. Sensory benefit Examples>>

               5. Improved security Examples>>

               6. Image enhancement Examples>>

               7. Entertainment Examples>>

            2. Reliability Examples>>

            3. Convenience Examples>>

            4. Price Examples>>

         3. Other Examples>>

      3. Other Examples>>

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