Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

1. Company and products

2. Relative benefits – Help customers understand the unique benefits of your product

   1. Warnings and advice

   2. ESTABLISH REPUTATION FOR BRAND

      1. Draw on reputation of existing products

         1. Suggest new uses for existing product

            1. Use in new price segments Examples>>

            2. Use as substitute for another product Examples>>

            3. Use out of season Examples>>

            4. Use with other products Examples>>

         2. Imitate look and feel of a competitive product Examples>>

         3. Combine product with strong brand of another firm Examples>>

         4. Other Examples>>

      2. Use brand name to establish reputation

         1. Use name to suggest unique benefit

            1. Use adjectives not usually associated with product Examples>>

            2. Use adjective describing the unique benefit Examples>>

            3. Use the name of a well-known generic product Examples>>

         2. Use name in only one segment Examples>>

         3. Other Examples>>

      3. Get professional or third party endorsement

         1. Professional group Examples>>

         2. Customer Examples>>

         3. Industry leaders Examples>>

         4. Celebrity Examples>>

         5. Claim market leadership as customer endorsement Examples>>

         6. Industry publications Examples>>

      4. Associate product with particular values to imply relative benefits

         1. Personal values

            1. Quality Examples>>

            2. Performance Examples>>

            3. Fashion or style Examples>>

            4. Health Examples>>

            5. Other Examples>>

         2. Community values

            1. Family Examples>>

            2. Tradition Examples>>

            3. Commitment to a community Examples>>

      5. Other Examples>>

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