Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

C. Your person is safe

Remove sources of customer anxiety

No	SIC	Year	Note
1	3465	1990	Advertising for backup batteries play off of consumer fear of getting stranded.
2	3577	1998	Borland International Inc. is a vulnerable name in software and it is expected to cease as a corporate moniker. The company said it is renaming itself Inprise Corp. to reflect the new focus on the so-called enterprise market for software and services for corporate computers called servers.
3	3694	1988	Wallace advertises that it is compatible with most hardware you now own.
4	3711	2002	GM is unveiling a new national-advertising campaign to improve sales of used vehicles that meet the company's quality standards. The ads will help consumers feel confident that buying a used car is a good decision.
5	4512	2001	United Airlines, the second-biggest commercial airline in the U.S., hopes to use its knowledge of and experience with aviation to succeed in the private jet market, whose popularity is growing due to the dropping standards of traditional air travel.
6	4731	1992	CSX helps you choose industrial sites. And if you locate on one of these sites, have the advantage of CSX's freight distribution services: 23,000 mile rail networks, trucks, warehouses, barges – with attractive rates.
7	4812	2003	Verizon offers its customers a Worry Free Guarantee. One feature of this program is the flexibility to change to any qualifying price plan or airtime promotion at any time. There will be no additional charge but some plans require a new phone or extension of the service agreement.
8	7011	2005	After several years of cutbacks by businesses, the luxury-hotel business is headed into an economic boom, seeing double-digit increases in profits and increased occupancy rates. Travelers with rich expense accounts aren't closely scrutinizing the price of a room, allowing chains to raise their rates. Most chains are expanding to capitalize on this friendlier market. Ritz-Carlton is focusing on luring younger travelers by relaxing dress codes.

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