Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer’s sense of security with the product
B. Your investment is safe
Adopt common performance standard
| No. | SIC | Year | Note |
| 1 | 3571 | 1986 | Compaq's successful strategy: to come out with a line of computers completely compatible with the IBM PC, the industry standard. That way, any software written for IBM's can be used on any Compaq. |
| 2 | 3571 | 2001 | Hewlett-Packard is working to capture more of the $50 billion-plus server market. HP has lost ground in the market because of its past refusal to use Intel chips but will use the popular chips in its first blade servers. |
| 3 | 3571 | 2004 | A project by Virginia Tech to string 1,100 Apple computers has brought Apple some unexpected attention. While Microsoft dominates the PC market, the market for supercomputers remains up for grabs. Apple will upgrade its XServe server line to the new G5 chip and these computers will be adapted by Virginia Tech.Longtime leader in the supercomputer market, Unix, is losing ground to Linux and Windows. Apple's machines have Unix underpinnings which makes them appealing for the science and biotech fields. Markets for the supercomputers could include biotech, education, government and animation. |
| 4 | 3572 | 2002 | EMC's CEO promised that every hardware and software product EMC produces will be compliant with CIM and Bluefin, two emerging standards. |
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