Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer’s sense of security with the product
B. Your investment is safe
Distribute only through reliable channels
| No. | SIC | Year | Note |
| 1 | 2000 | 1992 | Worthington's specialty items are delivered mainly through health food stores and Seventh-day Adventist vegetarian shops. |
| 2 | 2389 | 2002 | Shoe designer Sketchers USA uses direct distribution not only because it's profitable, but also because it's the best way to build the brand. "The reason: No one believes in your goods as much as you do." |
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