Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer’s sense of security with the product

A.
Warnings and advice

No.	SIC	Year	Note
1	0	1991	A recent study found that 20 of today's top 25 leading brands – including Lipton, Ivory, Gillette, Goodyear and Coca-Cola – were also among the 25 most popular in 1923.
2	0	2003	To design the best go-to-market system for the ever-changing consumer, the company must ask such fundamental questions as: What variables must be considered in selecting or devising the most efficient channel to the market? Another question deals with the assortment requirements. If customers desire or need a broad range of complimentary services or products, a more open system is desirable. Another aspect is product quality assurance. With certain products, customers will accept different degrees of product reliability. However, when quality assurance is essential, a captive system in which there is a direct connection to the product supplier is appropriate.
3	3600	1986	Schlage advertising heavily on its home security system – banking on the fact that Schlage has a trusted name.
4	3711	2002	Mercedes-Benz is facing tough questions about the quality of its cars with several surveys. Mercedes' quality and customer satisfaction have been falling since 1999 to levels below Opel, the German unit of General Motors Corporation and a brand with one of the worst images in Europe. Mercedes' quality issue is a byproduct of decision in the early 1990s to focus more on what consumers want rather than what their engineers preferred, and to round out the company's product lineup with smaller, cheaper cars. The move has resulted in world-wide sales that have doubled to more than one million a year since 1993. The company has turned in repeated record profits, but it has also hurt the over all quality ratings.
5	4899	1997	On networking stocks: established businesses have edge over young upstarts. Customers, particularly on the corporate side, are confronted with array of increasingly complex and not inexpensive products – want up-to-date, trouble-free solutions.
6	7372	1989	Mentor's software runs only on Apollo workstations, so it's proprietary by association.

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