Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

C.
Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C.
Suggest personal characteristics of the user of the product

No.	SIC	Year	Note
1	0	2003	To design the best go-to-market system for the ever-changing consumer, the company must ask such fundamental questions as: What variables must be considered in selecting or devising the most efficient channel to the market? Another question deals with the assortment requirements. If customers desire or need a broad range of complimentary services or products, a more open system is desirable. Another aspect is product quality assurance. With certain products, customers will accept different degrees of product reliability. However, when quality assurance is essential, a captive system in which there is a direct connection to the product supplier is appropriate.
2	2085	1990	Absolut had a witty, fresh ad campaign that was highly successful in the 1980s, using the shape of the bottle.
3	3711	1993	BMW avoids yuppie image, advertises that a better car makes a better driver, and helps support a 2-day training program at Skip Barber Racing School programs around the U.S.
4	3751	2002	Harley Davidson is creating new motorcycle models geared towards its weaknesses in the consumer market. Its new $17,000 Harley V-Rod sits low to the ground with a sleek design and sports performance. It is directed at the younger buyers. Its $10,000 Buell Blast is meant to be a starter bike.
5	4899	1997	On networking stocks: established businesses have edge over young upstarts. Customers, particularly on the corporate side, are confronted with array of increasingly complex and not inexpensive products – want up-to-date, trouble-free solutions.
6	7372	1989	Mentor's software runs only on Apollo workstations, so it's proprietary by association.

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