Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B.
Resources: Reduce resources required for the use of the product
3.
Energy – Reduce the energy the customer uses with the product
B. Health – Reduce the toll the product takes on the customer’s health
Warnings and advice
| No. | SIC | Year | Note |
| 1 | 0 | 1989 | Many companies are using 800 numbers to get feedback on problems associated with their products, so that they can improve the products. Ex: Kraft rearranged vents on packaged meals to make them less likely to burn fingers after heating. |
| 2 | 2043 | 1991 | Kellogg failed twice to woo children with "nutritious" cereals, first with S.W. Graham and more recently with Bigg Mixx, a 4-grain pre-sweetened product. |
| 3 | 2299 | 2003 | Chapman Innovation's CEO believes CarbonX outperforms all other fire resistant materials, even the market-leading fabric, Nomex. However, Nomex is already everywhere: racing suits, oven mitts, firefighters' clothing, and even upholstery in airplanes. |
| 4 | 2879 | 2002 | When Monsanto introduced genetically engineered seeds in the mid-1990s, farmers and incumbent seed companies labeled the products "Frankenfood." Monsanto was also forced to defend itself against charges that its bovine growth hormone was "crack for cows." |
| 5 | 5812 | 2000 | In the eighties, Allied Domecq's Baskin-Robbins was being pummeled by competitors Ben & Jerry and Haagen-Dazs. It missed out on the frozen yogurt and ice-cream beverage fads as well. Allied has helped B-R by adding new flavors. |
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