Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

C.
Help customers obtain and use related products

No.	SIC	Year	Note
1	3571	2002	Thin client technology started in the mid 1990s with Oracle and Sun offering thin client solutions. But those machines ran on Java and required rewriting customer applications software. Neoware systems in contrast will run with any application.
2	3711	2001	The Maserati Spider is a customizable car. Buyers are able to select multiple design features for the vehicle they purchase. This is consistent with the excellent customer care that the Maserati brand offers.
3	4513	2000	Since Airborne Freight's unused space on airplanes has doubled to 40% (due to less deliveries and larger planes), it will start renting out space on its Web site.
4	4841	2005	Comcast and other big cable TV firms are starting to utilize digital video recorders, devices that consumers want but that pose a threat to advertising revenue. DVR technology lets users fast-forward past commercials and control a live broadcast like a DVD. Over the past year, the number of Comcast subscribers using DVRs has grown from around 0.1 million to 1.4 million.
5	5812	2000	Allied Domecq's Togo's only has 325 units. It is a lunch business however, as Dunkin Donuts is a morning business and Baskin-Robbins is an evening business. For a double-franchise fee, operators can put all three companies in the same building.
6	7041	1998	Real estate sales have helped an industry where overall skier visits have been flat for more than a decade. Ski companies are banking on the notion that baby boomers, disinclined to risk themselves on the slopes are increasingly interested on owning a second home, which they are able to afford.
7	8011	1997	Omega's inclusion of non-Omega-affiliated practices in its network serves as a competitive advantage as access to care is essential in choosing a managed care provider.

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