Final Customer Purchasing from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
B.
Resources: Reduce resources required for the use of the product
2.
Time – Reduce the time the customer must spend with the product
B. Improve wait times in the process
Warnings and advice
| No. | Year | SIC | Note |
| 1 | 1990 | 5812 | Some restaurants deliberately announce longer waiting times, thus pleasing customers when the wait is actually shorter. |
| 2 | 2001 | 7372 | Microsoft executives say simplifying and improving features will spur new consumer uses and sales of accessory hardware. |
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